Dr. Ron Paulus, chief technology and innovation officer at Geisinger Health, tells me that Geisinger is working on a model to encourage patients to comply with physicians’ orders–because patients tell physicians what orders they want to receive.
It seems to be working. Here’s what he says:
We know that many patients don’t actually follow the advice that they’re given by their physician, and our belief is that’s not because those consumers are stupid or mean-spirited. They’re actually very smart and they have a lot invested in their own health, obviously. We felt that there was a disconnect between what that consumer may be desiring and what it is that is being prescribed.
So we developed a mechanism, a touch screen-based questionnaire method, to elicit what kinds of interventions patients with coronary artery disease might be willing to undergo. Would they be more interested in drug therapy, or more interested in diets, or more interested in exercise? And we also asked them questions, including, “I don’t want to do anything about my care.”
We think it’s very, very important to elucidate those preferences so that the doctor/patient interaction can focus on education, counseling, advice, and mutual engagement around what the right strategy is in caring for this particular patient’s disease.
…This whole area of activation and preference-eliciting is trying to make sure that the clinician and the clinical team and the consumer patient and his or her family or loved ones are all on the same page together. They all understand their mutual responsibilities, and they’re working toward a common outcome goal, where that consumer is engaged and willing and eager to follow that plan to achieve better health.